Today Google unveiled it’s ‘Apps Marketplace‘. Similar to the iPhone App Store, Google’s new baby allows developers to sell their applications directly through Google’s website, and have them easily installed for existing Google Apps users. Not only can developers create applications that communicate directly with Google’s services – they now have a large marketplace to offer them to the world.

Of course, like the iPhone App Store, Google will screen all applications for approval and take a cut. It remains to be seen how open and accepting they are of applications.

The Good

• New Market to reach potential clients and bring attention to your services
• New revenue stream
• Integrate and make use of Google’s existing technology (Docs, Spreadsheets, Gmail, Calendar) in applications
• Google name recognition for applications

The Evil

• Looks like many of the apps are limited to Enterprise users. If you are used to making use of Google Apps Standard for your clients then many of the Apps will not be available
• $100 setup to get your App in the Marketplace
• Google takes 20% of your revenue sold on the Marketplace

Check out the release video from Google Campfire: