After noticing Google’s Page Speed feature in Webmaster tools, I began to suspect that page load time was affecting the Page Rank of Google’s indexed websites. Now officially Google has announced that load speed is a factor in their search engine algorithm. They are also quick to note that page speed does not carry significant weight in the ranking algorithm, as the change is new and will be evaluated. The argument is that with all other things being equal, speed deserves to be considered in page value and will also serve as motivation to create faster websites for viewers. Critics however (more…)